Universal Forest Products

Reality Sales Training’s Leadership Sales program will have an immediate positive impact on your sales team.

Fifteen years ago, as a young sales representative for UFPI, I was fortunate to be trained by James Olsen. The skills he taught me made a big difference in my life as a salesperson.  James approach is practical, to the point and at the same time gives the sales professional a broad-based approach to sales that applies to any and all situations.

Two years ago, we engaged Reality Sales Training to train our sales team in Texas/ Our group is a mix of experienced and new salespeople.

Our new reps progressed much faster than previously. Our experienced reps applied new ideas and sold more also. Surprisingly, many of our experienced people have opted to stay in the training, even when given the opportunity to opt out. (This just doesn’t happen!) We opened more new accounts in the last two years that we had opened in the previous five combined. Besides teaching the nuts, bolts, and psychology of sales, James has taught us how to sell programs; this has helped us secure larger and more loyal customers.

In addition to working with our sales reps, James also works with me and our leadership team to tackle any management challenges we might face.

We continue to see the effect of his presence within our organization. We are hitting and exceeding budget numbers across all sales sectors. Our sales leaders are more effective. Our inside and outside sellers are excited about sales and being salespeople. If you want to increase sales and strengthen your sales culture, I highly recommend James Olsen to help take you and your sales organization to the next level.

UFPI Riverside

Sales training that brings value is hard to find. We bring James Olsen back on an ongoing basis because we get value from his training. James is excellent with our new salespeople. He gives them the fundamentals they need to succeed in sales, and to succeed right away. He shows them how the sales process works. Step by step he leads them through each part of the sales process. He shows them what situations happen in sales calls and how to handle them when they do. Our new guys get up to speed very quickly. This is great for their confidence and our bottom line.

James also works with our experienced salespeople. He fires them up, makes them laugh, and gives them the refresher they need from time to time.

If you are looking for sales training that really works, I highly recommend James Olsen.

Universal Forest Products

Over the years, I have attended many sales seminars. Most of these had instructors that could teach sales theory, but most did not have any successful practical experience to accompany it. James Olsen is a rare individual that was not only successful in sales but also possesses the ability to teach it from a hands-on approach.

North Pacific International Inc.

James is an outstanding sales coach. His personal experience trading lumber gives him the credibility to command attention from both new and experienced traders. His advice is practical and to the point. James has helped several of my traders to improve their performance significantly and I can recommend him highly.