I have been selling for over twenty years. After my two-year initiation into sales, I have always been the top performer or one of the top performers wherever I have worked. In 2005 I started Carter Forest Products. I quickly learned that selling and being a good salesman is not the same as hiring, training,… Full Testimonial “Carter Forest Products”

Wholesale lumber sales is not an easy business. We’re quite particular about the proper sales training and approach needed for success in this industry. Historically we’ve trained all of our people “in-house” and have had great results. Over the years we’ve used supplemental approaches to this training and have tried the Dale Carnegie-type courses, the… Full Testimonial “Seaboard International Forest Products”

Just want to thank you first of all for venturing out on the streets of S.F. with me. I’m convinced now that you are as fearless as you say. Seriously, it was a good experience. You demonstrated at least two things to me: Work outside my comfort zone and be DIRECT sometimes… I was surprised… Full Testimonial “This program reminds me of that cable show Overhaulin’ where they totally remake classic cars with high-performance parts.”

Thanks for the direction in selling especially in prospecting (the concept of it), listening to customers, and understanding that customers, no matter who they think they are, have to buy from somebody. …all of the selling instruction really helps me in increasing sales volume and trying to make my job as easy as possible while… Full Testimonial “Really helps me in increasing sales volume and trying to make my job as easy as possible while doing it”

James is an outstanding sales coach. His personal experience trading lumber gives him the credibility to command attention from both new and experienced traders. His advice is practical and to the point. James has helped several of my traders to improve their performance significantly and I can recommend him… Full Testimonial “North Pacific International Inc.”

Over the years, I have attended many sales seminars. Most of these had instructors that could teach sales theory, but most did not have any successful practical experience to accompany it. James Olsen is a rare individual that was not only successful in sales but also possesses the ability to teach it from a hands-on… Full Testimonial “Universal Forest Products”

When I interviewed James to decide if we would engage him, I told him that we would measure his success by measuring our sales numbers. The only way to justify spending the money on training is to see improved sales. James was certainly successful in that regard. Without any reservation, I can recommend James Olsen… Full Testimonial “Conner Industries, Inc.”

I trust James with my business. He has established himself as one of those elite salesmen that you feel is working for you while on someone else’s payroll. He is analytical and objective. Creative and thorough. Optimistic and realistic. He is urgent. While these combined qualities are rare, rarer still are conviction and integrity. James… Full Testimonial “US Lumber”

Sales training that brings value is hard to find. We bring James Olsen back on an ongoing basis because we get value from his training. James is excellent with our new salespeople. He gives them the fundamentals they need to succeed in sales, and to succeed right away. He shows them how the sales process… Full Testimonial “UFPI Riverside”

I wanted to take the time to thank you for your instrumental role in helping me reach my professional and personal goals. James, before I started your class I thought I knew everything there was to know about relationship sales. Boy was I wrong. The blueprint provided by Reality Sales Training is the conduit to… Full Testimonial “Neiman Reed Lumber Company”

The day I read James’ article, “Epiphanies of a Salesperson” I realized I had found what I had been looking for. We needed help on the sales part of our business. We have an excellent product and reputation. We have a hardworking and responsible crew. We excel in certain market segments. Our quality of manufacture… Full Testimonial “Madison Wood Preservers, Inc.”

James Olsen and Reality Sales Training pursued American International’s business for ten+ years. We had a tradition of in-house training programs that were sufficient so we did not need an outside entity training our people. A few years back I came to the realization a significant portion of my trading floor was going to retire… Full Testimonial “American International Forest Products”

I am writing to highly recommend James Olsen and the services of his company, Reality Sales Training. My sales team has been working with James since January 2011 and since that time the transformation in the quality of our sales and the professionalism of our sales team is truly remarkable. With the assistance of Reality… Full Testimonial “E.F. San Juan”

Reality Sales Training’s Leadership Sales program will have an immediate positive impact on your sales team. Fifteen years ago, as a young sales representative for UFPI, I was fortunate to be trained by James Olsen. The skills he taught me made a big difference in my life as a salesperson.  James approach is practical, to… Full Testimonial “Universal Forest Products”