American International Forest Products

James Olsen and Reality Sales Training pursued American International’s business for ten+ years. We had a tradition of in-house training programs that were sufficient so we did not need an outside entity training our people.
A few years back I came to the realization a significant portion of my trading floor was going to retire within five-to-ten years. More so, the transition of trading and training responsibilities was going to stress the available time my core group of business drivers had on a daily, weekly, and monthly basis. I recognized the need to reexamine how we trained our inexperienced and entry-level traders.
I had received high praise for James’ work from a colleague who was using Reality Sales Training. I invited James to interview me and a collection of our senior traders. He answered our questions openly and with a knowledge of sales that impressed our team. We decided to commit to a year’s trial.

First Eleven month’s results:

• 31% Increase in profits with all members in the training
• Weeding out of three salespeople that were not helping us grow
• Strengthened sales culture
• Was able to detail a method & system for sales growth
• Enabled training groups participants to increase overall # of trades

American’s performance expectations are high and our culture can be described as gritty, energetic, and results-oriented. Those qualities are shared by James in the way he brings an intensity to sales, leadership, and sales training that can help move a group to higher levels of achievement – the right way. American continues to use James Olsen and Reality Sales Training today.
I highly recommend James Olsen to any leader that wants to invest in the longevity of their organization as well as strengthen the culture.